Wednesday 28th June - 14:30 - 15:00
Too many people think branding and identity are only about visual communications (logos, imagery ads, PR). They are not. Brand and identity are about your organisation’s purpose, strategy, culture and above all what you deliver for every stakeholder.
Based on extensive research, including interviews with the leaders of more than 100 successful organisations, and his own professional experience Andy Milligan shares why it is imperative for all organisations to put their brand at the heart of their business and hardwire it into the way they operate.
Andy Milligan, Founding Partner, This is Caffeine